Annual Report 2025

Notes

12. Intangible assets

CHANGES IN INTANGIBLE ASSETS IN THE PERIOD JANUARY 1 TO DECEMBER 31, 2025

€ million

 

Brand names

 

Goodwill

 

Capitalized development costs for products under devel­opment

 

Capitalized development costs for products currently in use

 

Other intangible assets

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost
Balance at Jan. 1, 2025

 

17,607

 

26,399

 

14,819

 

65,896

 

18,993

 

143,714

Foreign exchange differences

 

−44

 

−219

 

−73

 

−55

 

−439

 

−829

Changes in consolidated Group

 

4

 

145

 

29

 

24

 

96

 

298

Additions

 

 

 

7,629

 

1,713

 

2,374

 

11,716

Transfers

 

 

 

−5,589

 

5,557

 

408

 

376

Disposals

 

6

 

41

 

708

 

7,352

 

536

 

8,642

Balance at Dec. 31, 2025

 

17,562

 

26,284

 

16,107

 

65,783

 

20,897

 

146,633

Amortization and impairment
Balance at Jan. 1, 2025

 

87

 

23

 

3431

 

38,076

 

11,8531

 

50,381

Foreign exchange differences

 

0

 

0

 

−16

 

−34

 

−187

 

−236

Changes in consolidated Group

 

1

 

0

 

 

10

 

20

 

32

Additions to cumulative amortization

 

129

 

 

 

7,336

 

1,529

 

8,994

Additions to cumulative impairment losses

 

2

 

2,781

 

946

 

84

 

476

 

4,288

Transfers

 

 

 

0

 

−9

 

32

 

22

Disposals

 

6

 

41

 

555

 

7,338

 

382

 

8,322

Reversal of impairment losses

 

 

 

 

 

0

 

0

Balance at Dec. 31, 2025

 

213

 

2,763

 

718

 

38,125

 

13,341

 

55,159

Carrying amount at Dec. 31, 2025

 

17,348

 

23,522

 

15,390

 

27,658

 

7,556

 

91,474

1

Amounts carried forward were adjusted.

CHANGES IN INTANGIBLE ASSETS IN THE PERIOD JANUARY 1 TO DECEMBER 31, 2024

€ million

 

Brand names

 

Goodwill

 

Capitalized development costs for products under devel­opment

 

Capitalized development costs for products currently in use

 

Other intangible assets

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost
Balance at Jan. 1, 2024

 

17,596

 

26,305

 

21,927

 

50,638

 

16,587

 

133,053

Foreign exchange differences

 

17

 

75

 

17

 

−37

 

85

 

157

Changes in consolidated Group

 

 

20

 

 

1

 

−10

 

11

Additions

 

 

0

 

7,000

 

3,244

 

2,497

 

12,741

Transfers

 

 

1

 

−14,002

 

14,093

 

189

 

281

Disposals

 

6

 

2

 

123

 

2,044

 

355

 

2,530

Balance at Dec. 31, 2024

 

17,607

 

26,399

 

14,819

 

65,896

 

18,993

 

143,714

Amortization and impairment
Balance at Jan. 1, 2024

 

98

 

13

 

116

 

33,240

 

10,476

 

43,944

Foreign exchange differences

 

−5

 

0

 

1

 

12

 

−40

 

−32

Changes in consolidated Group

 

 

3

 

 

1

 

−12

 

−8

Additions to cumulative amortization

 

 

 

 

6,739

 

1,524

 

8,263

Additions to cumulative impairment losses

 

 

8

 

414

 

56

 

12

 

489

Transfers

 

 

 

0

 

18

 

0

 

18

Disposals

 

6

 

2

 

80

 

1,990

 

214

 

2,292

Reversal of impairment losses

 

 

 

 

0

 

1

 

1

Balance at Dec. 31, 2024

 

87

 

23

 

452

 

38,076

 

11,744

 

50,381

Carrying amount at Dec. 31, 2024

 

17,520

 

26,377

 

14,367

 

27,820

 

7,249

 

93,333

Other intangible assets comprise in particular concessions, purchased customer lists and dealer relationships, industrial and similar rights, and licenses in such rights and assets.

The additions to impairment losses in fiscal year 2025 include primarily the impairment loss on capitalized project costs in connection with the realignment of Porsche’s product strategy, as well as the impairment loss on the goodwill allocated to the Porsche operating segment. Further disclosures can be found in the “Key events” section.

The allocation of the brand names and goodwill to the operating segments is shown in the following table:

Allocation of the brand names and goodwill to the operating segments

€ million

 

2025

 

2024

 

 

 

 

 

Brand names by operating segment

 

 

 

 

Porsche

 

13,823

 

13,823

Scania Vehicles and Services

 

901

 

850

MAN Truck & Bus

 

1,127

 

1,127

Everllence

 

286

 

415

International Motors

 

717

 

809

Ducati

 

404

 

404

Other

 

90

 

93

 

 

17,348

 

17,520

Goodwill by operating segment

 

 

 

 

Porsche

 

16,197

 

18,835

Scania Vehicles and Services

 

2,653

 

2,478

MAN Truck & Bus

 

587

 

587

Everllence

 

262

 

291

International Motors

 

2,818

 

3,181

Ducati

 

290

 

290

Škoda

 

168

 

168

Porsche Holding Salzburg

 

124

 

126

Other

 

422

 

422

 

 

23,522

 

26,377

The impairment test for recognized goodwill and brand names is always based on value in use, which has been determined at the level of the respective brand. In this process, the WACC rates, based on the risk-free rate of interest, a market risk premium, peer-group-specific beta factors and the cost of debt, are applied. For more information on the general approach and key assumptions, please refer to the details provided on intangible assets in the “Accounting policies” section. Moreover, the following aspects were of significance for the brands with material recognized brand names and goodwill:

The volume planning of the Porsche operating segment is based on regional differentiation and takes account of the impacts of currently known regional conflicts. In this context, challenging market conditions are expected due to protectionist tendencies, particularly in the markets in China and the USA, and additionally due to more intense competition in China. The plans also continue to anticipate that the transformation towards e-mobility will slow down. Positive price effects will be supplemented by a globally balanced and value-based unit sales structure. The negative impact on earnings expected from 2026 onward from continuing rises in the cost of materials and from emission and fuel consumption legislation is to be offset by corresponding programs to increase efficiency. The impairment test was conducted on the basis of a medium-term target of 10% to 15% for the operating return on sales.

Slight overall growth is expected in the commercial vehicle markets relevant to the TRATON GROUP in 2026 to 2030, with variations from region to region. Based on volume and price effects, it is anticipated that sales revenue in the cash-generating units of the TRATON GROUP (CGUs of the TRATON GROUP) will increase over the planning period. The five-year plans of all CGUs of the TRATON GROUP forecast an increase in e-mobility. The costs of the transformation have been included in the cash flows.

At Scania Vehicles & Services, a rise in sales volume and the expansion of the vehicle services business are additionally having a positive impact on the planned cash flows.

At MAN Truck & Bus, the higher sales volume is having a beneficial effect on cash flows.

Despite the direct impact of the additional US tariffs that entered into force under the section 232 decree and only slight growth of the North American market, sales volumes at International Motors are expected to increase significantly because of upcoming launches of new products. The product launches, the use of the powerful component and technology organization within the TRATON GROUP, and even more effective use of one of the largest independent dealer and service networks in the North American market, to which International Motors already has access today, are having a positive effect overall on planned cash flows.

For all cash-generating units recoverability is not affected by a variation in the discount rate of +0.5 percentage points or of the growth forecast for the perpetual annuity of −0.5 percentage points. If the discount rate were to increase by 0.8 percentage points, the recoverable amount would be equal to the carrying amount at the Porsche cash-generating unit.